Launch Your Digital Marketing Career with Generation Ghana FREE Course
Do you have an interest in digital marketing? Digital Marketers support various industries and companies, performing tasks related to Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), and creating digital content on web and social media platforms. They also assist in analytics, monitoring, and tracking the success of digital marketing campaigns. With our fully online programme, you can launch your career as a Digital Marketer!
In this intensive training programme, you’ll gain the tools and skills necessary to succeed in an entry-level generalist position in the digital marketing industry. The ‘bootcamp’ model features instructors who guide you through a curriculum that combines training in key technical and social-emotional skills, preparing you to thrive as a Digital Marketer.
Additional Benefits:
- Kumasi Graduates: Access to secure permanent remote/hybrid or in-office roles, or support with freelance work opportunities.
- Accra Graduates: Free mentorship and support to kick off their freelance careers, equipping them to find gigs on platforms like Upwork and Fiverr.
Programme Details
Locations:
- Greater Kumasi: September 2024 (In-Person)
Start Date: September 2nd
Duration: 12 weeks, Mon to Fri, 9am-4pm
Cohort exclusive for women
Apply Now - Greater Accra: September 2024 (Online)
Start Date: September 9th
Duration: 13 weeks, Mon to Fri, 9am-5pm
Register Your Interest Here
Both locations include remote online activities, either delivered as a group or independently.
Participating is Easy
- Sign Up for the Programme:
Start your process by answering a few questions to help us understand your availability and interest in the programme.
Apply Now - Complete Online Tests:
Take online tests to assess your logic and language level, ensuring you have the basic competence required. - Interview:
Participate in an interview to explore your motivations, emotions, and how this programme can positively impact your life.
Requirements
- Kumasi Location: Exclusively for women living in the Greater Kumasi area.
- Accra Location: Open to all genders living in the Greater Accra area.
- Both Locations: Ages 18-35, with a degree from a university, college, vocational institutes, or technical training, including certifications from Cisco.
What Does a Digital Marketer Do?
Our Digital Marketing bootcamp is perfect for those wanting to break into digital marketing. You’ll quickly acquire the skills to execute key digital marketing tasks and work on industry projects.
You’ll learn digital marketing strategy, content creation, email marketing, SEO, SEM, and social media marketing. You’ll work in groups to practice your new skills, pitch your marketing ideas, and follow through on marketing campaigns. The course also focuses on developing professional skills like communication and creativity.
Don’t miss your chance to join our next cohort and start your journey to becoming a digital marketer. We are waiting for you to join our adventure!
Skills Earned
Technical Skills:
- Digital marketing strategy
- Content creation (Canva, WordPress)
- Email marketing (Mailchimp)
- SEO
- SEM
- Social media (Facebook, Instagram)
Behaviour & Mindsets:
- Growth mindset
- Future orientation
- Persistence
- Personal responsibility
- Communication
- Time management
- Proactiveness
- Creativity
Employability:
- Development of a digital marketing campaign
- Interview workshops
- Preparation of CV and LinkedIn profile
How We Prepare You
Coaching:
Instructors and mentors at Generation aren’t just teachers—they’re coaches who support their students through successes and challenges.
Resume Building:
Generation students learn how to create resumes that showcase their skills and experiences.
Interview Rehearsal:
Mock interviews, real-time feedback, and coaching ensure graduates feel confident and prepared for job interviews.
Ongoing Support:
After graduation, mentors and instructors continue to check in with alums, providing job search support and advice for continued success.
Ongoing Benefits of Generation
A Trusted Network:
Continued contact with the Generation graduate network.
Events:
Workshops and events to help you keep growing.
Give Back:
Become a mentor to help others.
Support:
Troubleshoot your job challenges with ongoing support.
Start your digital marketing career with Generation Ghana today!
