The Creative Economy E-Learning programme for aspiring and early-stage young African entrepreneurs is focused on entrepreneurship and delivers a collection of free online courses for the next generation of African leaders to support them through their business journey.

Upon completing the programme, participants will receive a certificate as evidence of their achievement. The certificate will make you eligible to apply for sustained support through mentoring, coaching, incubation and acceleration through our wider work in participating countries.

The programme is developed to support the British Council’s wider Creative Economy strand, designed to help develop an ecosystem in which young entrepreneurs can thrive.

Programme Modules

Creative Entrepreneurship

Basic
Understanding the Creative Economy (Including what sectors constitute the Creative Economy, the economic, social and cultural value of the Creative Industries) using relevant case studies and data to aid understanding).

Course 1: Intro to African Creative Economy
Course 2: Bringing Your Idea to Life
Course 3: Finding the Right People
Course 4: Building Your Business
Course 5: Branding and Marketing your Business

Intermediate
With the basic course as a recommended pre-requisite, the intermediate course will provide additional depth to basic courses and includes the following:

Course 1: Your Entrepreneurship Strategy
Course 2: Personal and Business Growth Strategies
Course 3: Protecting My Business
Course 4: Finance For Creative Business
Course 5: Building and Leading Teams
Course 6: Raising Capital for My Business
Course 7: Promoting and Pitching My Business

Social Impact through Creative Entrepreneurship

Provide participants with an understanding of impact entrepreneurship, social innovation and factors to consider in pivoting enterprises to achieve social impact

Topic 1: Introduction to ‘Impact Entrepreneurship’
Topic 2: Introduction to Impact Economy – balancing profit with impact
Topic 3: Understanding Social Innovation (including Human Centered Design)
Topic 4: Factors to consider in pivoting your enterprise to achieve social impact
Topic 5: Impact Entrepreneurship of the 21st Century: The role of technology
Topic 6: Inclusion, Sustainability and Values and Ethics
Topic 7: Types of financing for Impact Enterprises and how to attract them

Creative Economy Policy

This intermediate course provides relevant insight for policy stakeholders in relation to the creative economy

Topic 1: Refresher on Introduction to Policy Making
Topic 2: Understanding the Creative Economy
Topic 3: The role of creative economy in sustainable development
Topic 4: Approaches to Creative Economy Policy
Topic 5: Steps to consider for the development or strengthening of the creative economy