LEGO® Group Play Ideation Internship 2026 in London (Paid): Apply for a Creative Innovation Internship in the Creative Play Lab

The LEGO® Group Play Ideation Internship 2026 is now open for applications from students and recent graduates who are passionate about creativity, innovation, concept development, and the future of play. Based at the LEGO® Group’s London Hub, this paid internship offers an exciting opportunity to work with the Creative Play Lab, where interns will collaborate with multidisciplinary teams to invent new play experiences for children around the world.

Starting in September 2026, the internship provides hands-on experience in early-stage ideation, creative problem-solving, concept development, and prototyping. Interns will work alongside designers, researchers, engineers, innovators, and technologists while developing their own creative skills and contributing to the next generation of LEGO® play experiences.

If you are an aspiring creative thinker who enjoys exploring “what if?” ideas and turning imagination into reality, this internship could be the perfect opportunity to launch your career.

About the LEGO® Group Creative Play Lab

The Creative Play Lab is LEGO® Group’s forward-looking innovation hub dedicated to imagining the future of play.

The team focuses on developing groundbreaking play experiences by combining:

• Creative experimentation
• Advanced technologies
• Research into children’s play behaviours
• Design thinking
• Rapid prototyping
• Cross-disciplinary collaboration

Rather than simply improving existing products, the Creative Play Lab explores entirely new ways children can play, learn, and engage with creative experiences.

Its mission is to ensure LEGO® continues to inspire imagination for generations to come.

About the Play Ideation Internship

As a Play Ideation Intern, you will become part of the Play Discovery department, where innovation begins.

Interns contribute fresh perspectives, cultural insights, creative energy, and original thinking while learning directly from experienced professionals across multiple disciplines.

Throughout the internship, participants will work on:

• Personal curiosity projects
• Team innovation missions
• Creative capability-building initiatives
• Concept exploration
• Early-stage prototype development

Each day presents new challenges designed to stretch creativity and encourage experimentation.

Meet the Play Ideation Team

The Play Ideation Team specializes in transforming early concepts into exciting possibilities.

Their work includes:

• Exploring future play opportunities
• Developing early-stage concepts
• Helping teams visualize ideas
• Testing new creative directions
• Building playful experiences
• Creating environments that encourage innovation and collaboration

The team’s philosophy revolves around asking “What if?” and transforming those questions into the next generation of LEGO® experiences.

Internship Details

• Position: Play Ideation Intern
• Location: London, United Kingdom
• Department: Creative Play Lab – Play Discovery
• Management Level: Support
• Category: Administration & Facilities
• Job ID: 0000036028

Internship Duration

• Start Date: 7 September 2026
• Duration: Four months (until the end of December 2026)
• Extension: Possible, depending on business needs
• Working Arrangement: Full-time or Part-time

Responsibilities

Interns will actively contribute to creative projects and innovation initiatives.

Typical responsibilities include:

• Supporting creative ideation workshops.
• Facilitating brainstorming sessions.
• Transforming early ideas into visual concepts.
• Exploring independent creative directions.
• Developing innovative play concepts.
• Creating concept visualizations.
• Building prototypes.
• Encouraging teams to think beyond conventional ideas.
• Collaborating with multidisciplinary teams.

Every assignment is designed to strengthen creativity, collaboration, and innovation skills.

What LEGO® Is Looking For

Successful applicants will demonstrate three essential qualities.

Curiosity

Applicants should:

• Ask thoughtful questions.
• Explore new possibilities.
• Investigate challenges deeply.
• Maintain an experimental mindset.
• Constantly wonder “What if?”

Bravery

Interns should feel comfortable:

• Sharing original ideas.
• Receiving constructive feedback.
• Working in uncertain environments.
• Collaborating with diverse teams.
• Taking creative risks.

Focus

Candidates should be able to:

• Adapt to changing priorities.
• Balance multiple projects.
• Work independently.
• Deliver creative solutions under evolving requirements.

Desired Skills

Although not mandatory, experience in any of the following areas will strengthen an application:

• Sketching
• Graphic design
• Animation
• Concept art
• LEGO® building
• Videography
• Video editing
• Music
• Fashion
• Dance
• Illustration
• Facilitation
• Cultural research
• Creative hobbies

LEGO® values diverse creative experiences and encourages applicants to showcase their unique talents.

Application Requirements

Applicants must submit four separate PDF documents.

1. A4 Landscape Poster

Design an original A4 landscape poster explaining why you are an excellent fit for the internship.

Applicants may use:

• Photography
• Typography
• Illustration
• Colour
• Graphic design
• Visual storytelling

2. Curriculum Vitae (CV)

Provide an up-to-date CV highlighting education, skills, and relevant experience.

3. Portfolio

Submit a comprehensive portfolio demonstrating:

• Personal projects
• Academic work
• Creative experiments
• Hobbies
• Design thinking
• Passion projects

4. Cover Letter

Applicants must submit a bespoke cover letter of no more than 200 words.

LEGO® encourages originality and authenticity rather than generic applications.

Application Deadline

Applications must be submitted by:

Saturday, 18 July 2026

Late applications will not be considered.

Because applications are reviewed on an ongoing basis, candidates are encouraged to apply as early as possible.

Internship Benefits

Successful interns will enjoy numerous professional and personal benefits.

These include:

Career Development

• Work alongside world-class innovators.
• Learn from multidisciplinary professionals.
• Build an international professional network.
• Gain real-world innovation experience.

Creative Environment

Interns will work inside the LEGO® Group’s London Hub, including the highly innovative “Red Brick” area dedicated to creative experimentation.

Collaboration with Children

Participants will have opportunities to co-create with children, whose creativity and imagination inspire LEGO® innovation.

Employee Benefits

Eligible interns may also receive:

• Enhanced family care leave.
• Life insurance.
• Disability insurance.
• Mental health and wellbeing resources.
• Employee discounts on LEGO® products.
• Performance bonus (where eligible).
• Hybrid working arrangements, averaging three office days per week.

Diversity and Inclusion

The LEGO® Group is committed to creating an inclusive workplace where everyone feels valued and respected.

Applications are welcomed from individuals of all backgrounds regardless of:

• Gender
• Gender identity
• Race
• Ethnicity
• National origin
• Religion
• Disability
• Sexual orientation
• Age

The company also maintains a strong commitment to children’s rights and child safeguarding.

Successful candidates working closely with children may be required to complete child safeguarding background screening before employment.

Why You Should Apply

The Play Ideation Internship is much more than a traditional internship. It is an opportunity to work at one of the world’s most innovative toy companies while helping shape the future of creative play.

Whether your interests lie in design, storytelling, innovation, art, technology, or creative problem-solving, this internship offers an environment where imagination is encouraged and original ideas are celebrated.

If you dream of transforming creative ideas into experiences that inspire millions of children worldwide, this internship offers an ideal starting point.

How to Apply

Interested candidates should submit their application in English through the official LEGO® Careers portal.

Ensure you upload:

1. An A4 landscape poster.
2. Your CV.
3. A portfolio.
4. A tailored cover letter (maximum 200 words).

Apply Here

Applications must be completed before Saturday, 18 July 2026.

For more information, visit the official website

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